Courtney Jackson is the owner/operator of Curbside Fashion Truck in Maryland. She is a Navy Veteran and currently works in IT security. She made the decision to transition from an online-only store over to a fashion truck. Since she purchased an existing turn-key business, her mobile boutique was up and running in just a few months.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- Before she opened her fashion truck, she ran an e-commerce site called “Courtney Couture.”
- She closed the online store because she wanted to interact with people in person.
- She decided against opening a brick & mortar store because she wanted to avoid the overhead costs, plus the fact that she has a full-time job.
- The fashion truck launched October 2016.
- She purchased a turn-key business from the original owner.
- She purchased the truck itself + acquired the business social media accounts.
- She only had to put about $1500 worth of repairs on the truck.
- In addition to her regular events, she is also booking private in-home shopping parties.
- She says being a mobile boutique owner is a lot of work and definitely recommends having a support system and someone to help you.
- With her previous online store she was limited to selling only one vendor, but now with the mobile boutique she can sell as many vendors as she wants.
- She uses Square as her POS system.
- She uses Google Calendar to plan and stay organized.
- Eventually, she plans on partnering with outer fashion truck owners to do events.
- She recommends:
- Tracking expenses from day one
- Research licenses and permits
- Make sure you know what types of insurances you need
- Do your research on events before paying your vendor fees. Make sure it’s the right event for you and that its your target market.
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