Christian Drackett is the owner of Big Chop Accessories mobile boutique in Oakland, CA. This stay-at-home mom originally started off the biz selling her handmade jewelry. As business began to grow, she decided to expand her inventory to include clothing & accessories. She’s now been operating the truck for 2 years.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- The actual business began when she cut off all of her hair and decided that she needed something to accentuate her look…So she started hand making her own earrings.
- She’s been in business for 4 years and has had the mobile boutique for 2 years.
- Before she got the truck, she sold her jewelry at table vending events and online.
- It took her 1 year to find the truck. She eventually found the truck on CraigsList (1982 GMC).
- The cost of her truck was $5k and it came with electrical already installed, plus an A/C.
- The truck’s wrap design & color is actually inspired by a piece of African print fabric.
- It took 1 month to complete the build-out of her truck.
- She got a portable generator for the truck. She charges the generator at her house.
- She decided to gut the truck and also removed the bathroom. There is now a dressing room in the place where the bathroom was.
- There is a parking regulation in Oakland, CA, in which you cannot park your truck in the Downtown area.
- She attends festivals to sell and host private parties.
- She took Social Media classes and other courses to learn how to promote her business.
- She created a “sale” bin to try and bring people into the truck.
- Every time she goes out she wears something that she sells in her mobile boutique.
- The place that did her truck wrap also designed her business cards.
- She teamed up with an event planning company to do home parties.
- She uses Vend for the POS system in the mobile boutique.
- She uses Wix as her website platform.
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FIND BIG CHOP ACCESSORIES:
Web: Big Chop Accessories
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