Corin Wright, owner of Style Haven mobile boutique in New Jersey, previously owned a brick & mortar store and after a few years decided to close it down because her heart really wanted to take the business mobile. Corin was successful in launching her mobile boutique for under $15k by the use of thrifty shopping + putting tons of DIY labor into the build out process.
She was also able to promote the biz and create a little buzz about the launch of truck for no cost at all by creating a short video of the truck’s build out process and posting it on social media. Check out the video below.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- Corin initially started her Style Haven biz as an online boutique.
- Unfortunately, her new online shop wasn’t doing so well…partly because no one actually knew about it.
- In order to put 100% of her focus on the Style Haven biz, Corin decided to take the leap and quit her full-time job.
- She enrolled in an 11-week class with the Rising Tide Capital, a non-profit organization that helps small businesses.
- Shortly after completing the class, she opened up her brick & mortar boutique.
[bctt tweet=”The store was everything that I ever wanted to have. @ShopStyleHaven” via=”yes”]
- She only opened the brick & mortar 1st because she didn’t yet know anything about the mobile retail business.
[bctt tweet=”I first thought of the truck idea before I opened the store…I’ve always wanted to be mobile.” via=”no”]
- She closed her store in March 2015.
- Her truck was purchased in Pennsylvania, about 2 hours away from her home.
- Corin launched her mobile boutique in October 2015.
- She didn’t know much about who to go to for layout design ideas, so she drew up the floor plans by herself.
[bctt tweet=”Anything that was needed for the truck, I pretty much did it myself…and if it was wrong, then it was just wrong!” via=”no”]
- She chose to DIY the accent wall in the truck by covering it with newsprint.
[bctt tweet=”Wallpaper was so expensive…and I was always into fashion…so I thought, why not cover the walls… @ShopStyleHaven” via=”no”]
- Her dad helped gut out the entire truck and built all of the exterior walls.
- Corin is a huge thrifter, so she purchased 2 big pieces of furniture from the thrift stores and refurbished them for the interior of the truck.
[bctt tweet=”I don’t shop anywhere where I cannot get a discount! @Shopstylehaven” via=”yes”]
- The shelving in the truck came from Ikea.
- The hanging rods for clothing in the truck are actually plumbing pipes from The Home Depot.
- Her dressing room was also built using plumbing pipes, in addition to the use of a curtain for privacy.
- She also installed the flooring, which is actually black & white vinyl stick & peel tiles.
- She ordered custom stairs for the exterior of the truck.
- There was really no where for Corin or her dad to paint the exterior of the truck, so she took it to Maaco to be painted.
- A graphic designer did the exterior design for the wrap.
- The total cost of the truck purchase + the buildout was around $15k.
Rising Tide Capital (non-profit org)
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FIND STYLE HAVEN
Website: Style Haven
Facebook: Style Haven
Twitter: @ShopStyle Haven
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