In this episode we spoke with Tara, co-owner of the End of the A mobile boutique in New York. This mobile retail business is a prime example of how proper planning, persistance, dedication and excellent branding can allow you to succeed. This duo started their journey on a great path by having a business plan, applying for small business competitions, as well as, attending small business classes.
After only 2 years on the street, both Tara & Beth have recently expanded their business to include a brick & mortar store. Their plans are to keep both operational for maximum exposure.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- The End of the A mobile boutique has been in business for about 2 years.
- Tara has a degree in Fashion Merchandising. Beth has a degree in Communications.
- Tara wasn’t satisfied with sitting behind a desk because that wasn’t her idea of putting her creativity to use in the best way.
[bctt tweet=”I wanted to find something that I could utilize my skills…something that I wanted to do for the rest of my life.” via=”no”]
- Both Beth & Tara wanted more in terms of a career, which prompted them to start a business together.
[bctt tweet=”We decided to do something that we’re really passionate about.”]
- Tara had confidence in the business idea, which gave her the motivation to quit her full-time job.
[bctt tweet=”If you don’t believe in your dream, who else is going to?”]
- Their planning went on for about a year, which involved entering a small business competition and attending small business classes.
- They ended up paying $2200 for the box truck. And only had to spend just a small amount on other minor mechanical issues.
- Tara’s recommendation to those who are entering into the mobile retail business is to highly consider a diesel truck because they are “workhorses”.
- During the span of just 1 weekend, they actually painted the truck and did the build-out themselves. They paid to have the wrap installed.
- The name “End of the A” stems from Rockaway being the last stop on the A-train in New York.
- They used a professional graphic designer to create their logo.
- They started with the fashion truck first and then after a while decided to open a brick & mortar location.
[bctt tweet=”In order to expand and sell outside of the truck, it only made sense to open up the brick & mortar.”]
- The busiest time for their truck is during the summer months between Memorial Day and Labor Day weekend.
- The difference between the store and the truck is that the truck is more physically draining.
- Tara takes all of the photos for the website & social media. And Beth is the model for most of the photos.
- Tara recommends having your social media handles on your truck and your business cards.
- They source their products from trade shows, Etsy Wholesale, in addition to, small local independent designers.
- Square is the POS system used on the truck.
VSCOcam (camera app)
The Glorified Tomato (Tara’s favorite blog)
ASK FFT (Leave us a voice-recorded question and we will answer it on the next episode)
FIND END OF THE A:
Website: End of the A
Facebook: End of the A
Pinterest: End of the A
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