032: Don't Have A Mobile Boutique Yet? Try Doing A Pop-Up Shop!

In this episode we address a question from a listener about pop-up shops. We define what a pop-up shop is, as well as, what things you need to consider before participating in an event and/or starting your own.

You can head on over to YouTube to view the actual footage of us recording this episode.

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IN THIS EPISODE YOU WILL FIND OUT ABOUT:

Pop-Up Shops are a great way to make money and get exposure for your business if you don’t yet have a brick & mortar boutique or a fashion truck.

Before venturing out to participate in craft fairs, pop-ups, etc you definitely need to have business cards + have social media accounts setup so that your current and potential new customers can find you and stay up-to-date on what you are doing + where you will be.

What is a pop-up shop? It is any event that lasts for a short amount of time. A pop-up event can be anything from a craft fair, to a yard sale, farmers market, at a small boutique store, mall kiosk, hair salon, barber shop, retail store, etc.

There are several info graphics about pop-up shops on Pinterest. FFT also has a pop-up shop inspiration board.

Pop-up shops are great to test a new revenue stream.

Even if you own a mobile boutique, you can still do pop-up shops in order to make additional money.

You can create and event / pop-up shop on your own OR you can look for other events to participate in.

Pop Up Republic is a great resource to find pop-up events across the U.S. And they also work with event planners, etc to help promote pop-up shop. In addition to that they have an online store that you can sign up for and sell your product. which will expose your business to an entirely new market.

If you decide to do a pop-up event, just make sure that your booth setup is amazing. It needs to be appealing enough to draw in customers + the design/setup should fit your brand.

During an event, it would be a good idea to have customer signup sheets, a good Wi-Fi connection + a backup way to accept payments if the internet connection is down.

If you choose to create your own pop-up event, consider looking into renting a retail store front location for a few hours. Or in order to save money, consider partnering up with another small business owner to do a joint pop-up event. If there is little to no budget at all, try asking a friend or family member who has a store, retail space, restaurant, art gallery, etc if you could use their space after-hours and offer them a small portion of the proceeds. You have to get creative!