Business Cards: Where to Get Them Designed and Printed

Learn about the importance of business cards, design file types and the best online printers.

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IN THIS EPISODE YOU WILL FIND OUT ABOUT:

Important File Types to Remember

Native Files: The actual file that contains the logo and/or business card design. It is important to obtain these so other designers or printers can make changes to your design in the future.

PSD – Adobe PhotoShop File
AI – Adobe Illustrator File

Vector Files: A file that is still editable by Adobe Illustrator. Though an AI is the “native file” the art work can also be saved in other file formats like EPS or PDF. These other formats are sometimes preferred by printers.

AI (native file)
EPS
PDF

Vector Art: The art contained in a vector file. Vector art can be scaled to a very large size and you don’t have to worry about it getting fuzzy or pixelated.

Raster Files:

PSD (native file)
JPG – Compressed image format that can be saved in high and low resolution.
TIFF – High resolution image format that isn’t compressed.
PNG – Image format that can be saved without a background. For example, if you don’t want you logo to have a white background use this format so you can add it on top of another image. Can be saved in low and high resolution.
GIF – Supports animated and static images. Low resolution image format.

Raster Art: Images that can only be enlarged to a point before they get fuzzy or pixelated.

Low Resolution: 72 dpi, used on websites.

High Resolution: 300 dpi, used for printing.

CMYK – Cyan, magenta, yellow and black: Color process used for printing

RGB – Red, green, blue: Color process primarily used online. Some printers also use this.

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