Laura Layton is the owner of Tin Lizzy mobile boutique located in DMV area. She has always dreamed of having a mobile boutique and being in business for herself…and praises to her that Tin Lizzy has now been open for almost 3 years so far.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- She went to The University of Delaware for Fashion Merchandising and Leadership.
- She took a class during her 4th year of college about sustainability in the fashion industry and it opened her eyes to all of the fascinating and disturbing parts of the fashion industry.
- When she graduated, she volunteered for several fair-trade organizations and learned even more about sustainability in the fashion industry.
- She also worked for the Fair Trade Federation, which strengthened her understanding of the subject.
- After her volunteer experiences, she started to write up her business plan.
- She did a consultation session with Stacey Jischke, co-owner of Le Fashion Truck in California and she was then completely sold on the concept of owning a mobile boutique.
- She wanted to save money on a studio space, but didn’t want to rent something long-term, so she decided to rent a shared space in a gallery setting with 12 other small businesses under one roof. Gallery 3976 is in a warehouse that has been divided into different studio spaces. Laura has her space setup so that there is 1/2 retail space and 1/2 office. They all get together and have big events, where the public / customers can shop from everyone.
- She purchased her truck in the beginning of 2014 and was on the road by Spring of that year.
- The fashion truck is her full time job. She tries to have her truck on the road 5 days a week. Plus she has an online shop.
- Running the mobile boutique is a ton of work and she doesn’t feel like she would be able to do it if she had another full-time job.
- She purchased her truck from The Step Van Man (a step van dealer / supplier in the Tampa, FL area).
- She uses Shopify for her website platform and POS system.
- She implemented “Truck Bucks” as a loyalty program for her mobile boutique.
- Her number 1 priority is the truck, but she would love to grow her online shop.
- Her products / inventory consist of all ethically made women’s apparel & accessories. She carries products from Fair-Trade organization, local designers, and USA vendors.
- Laura’s advice to future mobile boutique owners:
The Stepvan Man (Step van supplier in Florida)
The Residence (book)
This American Life (podcast)
Snap Judgement (podcast)
Radio Lab (podcast)
ASK FFT (Leave us a voice-recorded question and we will answer it on the next episode)
FIND TIN LIZZY:
Website: Tin Lizzy
Facebook: Tin Lizzy Mobile Boutique
Pinterest: Tin Lizzy Mobile Boutique
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