Ann Foley-Collins is the owner of Glee Gifts in New England. Ann was previously a guest on EP:039 where she discussed how she started off with a brick & mortar and then transitioned to a mobile boutique. On this episode she discusses how the past year has gone for her business, plus things that she has learned since then.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- Going into 2016, she realized that she over-bought in apparel, so she tried to find ways to off load it.
- It’s not a good idea to hold on to aging merchandise, so she decided to sell everything for half-off the retail price.
- For 2016, her sales were $30k less than what she had expected to do for the year.
- She said that having her brick & mortar store was easier because it was more predictable, whereas with the truck sometimes the weather gets in the way.
- She recommends attending events with very high foot traffic.
- She uses a Google Doc to post a social calendar of events on her website.
- She recommends making sure you have a solid business model.
- Her goals this year is to look back on the year 2016 and see what worked and what didn’t work.
- She recommends asking for discounts and negotiating with vendors on event fees.
- She gets together with four other truck businesses to talk strategy.
- She found that hair salons have been very lucrative for her.
- She recommends making sure you have great lighting on the truck so customers can see your product.
- She also recommends having an “exit strategy” in place in case the mobile business doesn’t work out.
ASK FFT (Leave us a voice-recorded question and we will answer it on the next episode)
FIND GLEE GIFTS:
Website: Glee Gifts Boutique On Wheels
Facebook: Glee Gifts Boutique On Wheels
Pinterest: Glee Gifts
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