In this episode we address a question from a listener about pop-up shops. We define what a pop-up shop is, as well as, what things you need to consider before participating in an event and/or starting your own.
You can head on over to YouTube to view the actual footage of us recording this episode.
IN THIS EPISODE YOU WILL FIND OUT ABOUT:
- Pop-Up Shops are a great way to make money and get exposure for your business if you don’t yet have a brick & mortar boutique or a fashion truck.
- Before venturing out to participate in craft fairs, pop-ups, etc you definitely need to have business cards + have social media accounts setup so that your current and potential new customers can find you and stay up-to-date on what you are doing + where you will be.
- What is a pop-up shop? It is any event that lasts for a short amount of time. A pop-up event can be anything from a craft fair, to a yard sale, farmers market, at a small boutique store, mall kiosk, hair salon, barber shop, retail store, etc.
- There are several info graphics about pop-up shops on Pinterest. FFT also has a pop-up shop inspiration board.
- Pop-up shops are great to test a new revenue stream.
- Even if you own a mobile boutique, you can still do pop-up shops in order to make additional money.
- You can create and event / pop-up shop on your own OR you can look for other events to participate in.
- Pop Up Republic is a great resource to find pop-up events across the U.S. And they also work with event planners, etc to help promote pop-up shop. In addition to that they have an online store that you can sign up for and sell your product. which will expose your business to an entirely new market.
- If you decide to do a pop-up event, just make sure that your booth setup is amazing. It needs to be appealing enough to draw in customers + the design/setup should fit your brand.
- During an event, it would be a good idea to have customer signup sheets, a good Wi-Fi connection + a backup way to accept payments if the internet connection is down.
- If you choose to create your own pop-up event, consider looking into renting a retail store front location for a few hours. Or in order to save money, consider partnering up with another small business owner to do a joint pop-up event. If there is little to no budget at all, try asking a friend or family member who has a store, retail space, restaurant, art gallery, etc if you could use their space after-hours and offer them a small portion of the proceeds. You have to get creative!
8 Reasons Why You Need To Do A Pop-Up Shop [infographic]
Pop-Up Retail: How to Make It a Success [infographic]
ASK FFT (Leave us a voice-recorded question and we will answer it on the next episode)
Facebook: Find A Fashion Truck
YouTube: Find a Fashion Truck
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